Aug
30
“A/B testing (also known as split testing) is a system of having two versions (or sometimes more) of a Web page and then showing them randomly to visitors, then comparing what visitors to different versions of the page do. This allows you to see if something as simple as a headline change or as complex as a total redesign has an effect on what user’s do - such as purchase your product or signup for your service. Once the “best” version has been determined, you can then continue to do further A/B tests until you run out of things to try, thus resulting in a better page.”
ABingo: An A/B Testing Plugin for Rails
