"One reason why it has taken Tumblr so long to become a formidable player in social media is because it’s difficult to verbalize exactly what its benefits are. Tumblr is a bastion of intangible value. It’s persuasive, it’s intuitive and it engages aesthetically without sacrificing functionality. It has been embraced by trendsetters in the fashion and art communities – people who are notorious for knowing that a new way to express oneself, even if not immediately monetized, will always hold cultural clout. Tumblr has the unique ability to establish a distinct digital brand of users’ beliefs, attitudes and values, and that’s powerful. We browse Facebook to see what our friends are up to. We use Twitter to catch up on the latest news. We use Foursquare so everyone can know when we’re somewhere special. We use Tumblr because it allows us to express ourselves…Tumblr is romantic – it places emotion over logic. That’s what makes it magical. And that’s why, even if you don’t care about it yet, you will soon."
— The Rumble Around Tumblr | Hypebeast (via Joshua Nguyen)
(via buzz)
